2013年6月6日 星期四

Ignite Social Media, How to increase traffic to your blog

As social media increasingly becomes entrenched in the daily fabric of our lives, more and more organizations find that using social media outlets to reach a wider audience in the hopes of keeping current customers engaged, and finding new customers, is critical to their business. Igniting Social Media Optimization allows organizations to make use of social networking and other online communities to increase publicity and get people to become more aware of a particular product, brand or upcoming event. Social Media is a powerful tool for those who want to better understand how to increase traffic to your blog!

What does Social Media Optimization, or SMO for short, allow companies to do? The basic goal is to optimize a website in such a way that it is more easily linked to the various social media outlets such as social networking sites (Facebook, LinkedIn, MySpace) micro-blogging sites (Twitter, Tumblr, Google Buzz), social bookmarking sites (Digg, Delicious), blogs, vlogs, wikis and multimedia sharing websites (YouTube, Flickr, Pinterest). This in turn should lead to an increase in the frequency with which a website is mentioned in these various outlets finally leading to increased visibility.

There are several ways in which a business can go about creating successful social media optimization strategy -
  • Identifying a target audience is the first critical step when creating content especially geared towards consumption through social networking communities. If content is not reaching the users that a business is looking to reach, then no amount of strategizing will get any results.
  • Website content should be relevant, current and easily shareable. In order to effectively use social networking sites as a way to increase visibility, it is important that the message a business wants to send out is clear and allows the audience to pass it forward easily. For example, nowadays users could Tweet your website content, Digg it or Like it.
  • Businesses should make a proactive outreach effort to reach the community and spread awareness of their website. Social networking outlets are successful based on the principle of give-and-take. Creating a business blog, which interacts with other bloggers in addition to posting good content, is a great example of proactive participation in the vast world of social media.
  • Paying attention to timing is critical in an environment where over 340 million Twitter updates are being made per day. Getting the right message to the right users at the right time becomes mission-critical. There are several organizations that focus solely on helping businesses time their messages to their audience. It may be worthwhile to invest in such an initiative.
  • Using positive reinforcement principles to keep loyal followers around is another great strategy for maintaining engagement levels and increasing reach as loyal users push content further in their social media interactions. Rewarding people who create buzz in the online community can be as simple as online reciprocity (increasing visibility their content) or giving them free products.

2013年6月5日 星期三

Frugal Living. How to save your Money!

Today, we are living in tough times. The entire global economy is on a downswing and we must do what we can to save our money as much and as early as possible even if it wants us to "force" ourselves for doing it. Indeed, it's hard to change the whole picture individually, we should at least take a grip of our own priorities and bring a change now to ensure the security of our own family with frugal living.

Here are some major steps you can take in order to learn how to save your money.
1-FOCUS ON SPENDING
I-Write down every penny you spend on a daily basis and regularly so that you can see and check what, where and what you are spending your money on.

II-Get rid of what you don't need, wander around your home, search and choose the things that you don't need, sell them.

III-Refinance the mortgage on your home to decrease your house payments by several hundred dollars.

IV-Cut back on entertainment expenses. For example, instead of purchasing your favorite DVD, you can either look online for used versions or rent the movie. You can do the same with music and video games.

V-Educate your kids about how to save money. Teach them to understand the importance of money and the influence it will have on their future lives.

2- DEPOSIT AT BANK
I-Open a saving account and determine how you will be saving everyday, month, quarter, mid year and every year and you will be well-prepared and equipped economically, especially when unseen circumstances arise.

II-You can ask your employer to put at least 10% of payment into a high interest bank account, after a while you won't miss it.

III-You can think of putting your funds into a term deposit to keep them there for several months and not withdrawing.

IV-If your life partner is a good saver, you can ask him / her to open a personal bank account where you can deposit and secure your money without having your own access to it.

V-Using an interest-based current account will give you an advantage of withdrawing with cheques or ATM. You will have to always leave some balance in the account daily and it will yield interest.

3- GET DISCOUNTS
I-Get the best discounts on the things you buy and need to buy so that you do not over pay and you are satisfied with your purchase.

II-Look for freebies, rent instead of buying and buy things in bulk, use recycle papers and look for used good off the internet.

III-Utilize package deals on cable, internet, and phone from cable companies at a discounted rate.

IV-Clipping and using coupons is a great way to save money on everyday expenses. Coupons are abundant through local newspapers and the mail and are very easy to collect, and you can really get quite a few fairly quick.

V-During shopping, get benefit of various consumer offers and sales.g. buy one get one free. For grocery shopping, check if you can search for some big whole sales stores instead of making expensive purchases at typical retail shops.

4-SAVE ENERGY AND FUEL
I-You can cut-down your electricity bill by switching off the unused lights or adjusting the temperature settings of your refrigerator. Use fluorescent light bulbs in your house. Only use the dishwasher when it is full.

II-Think of replacing your old appliances with energy-saving devices which carry labels being an energy saver.

III-If you insulate your home, it will reduce the cost of heating and cooling.

IV-If you're a homeowner, consider converting over to a gas water heater. They are very efficient and hence will help you save your money over a course of time.

V-Save gasoline for your automobile by check tires regularly, accelerating and decelerating slowly while running and removing unnecessary weight. Keep filters/converters clean and if possible, try to keep windows and sunroofs closed especially at high speeds.

5-INVEST WISELY
I-You can lend money to financial institutions for a specified time so that, later, your money can be repayed to you with interest. A lot of investing options are available nowadays, such as bonds, insurances, stocks, etc.

II-Refrain from being in debt and manage your investment plans successfully. Refrain from debts that involve high interest rates.

III-If you prefer a long term saving option, the insured account of money markets can be your choice. As it is for a long time period, the financial institute offers a good interest rate.

IV-You can also invest your money in collectibles and other items that will grow in value over time. You know that they are going to grow, so you hold on to them until the time comes that you need to sell them.

V-Don't forget to concentrate on the basic investment areas.g. stock market, share market, real estate, business, partnerships, joint ventures etc. Choose an option that suits you the best.

Summing up, if you know the right ways, it is easy to make money. With little imagination, creativity and self-discipline, you can help yourself in holding your hard-earned money to a great extent. Frugal living will make a huge differences in your bank account!

How to Increase website traffic

Traffic is the lifeblood of any internet business as a consequence many people fail to generate enough website traffic to their website and in turn fail to ever make any money online. Many people look at different ways of how to increase traffic to your blog, but the bottom line is there are many ways to get thousands of visitors to your website without spending a penny. In this article I will look at the best ways to generate targeted free traffic to your website.
Search engine optimization (SEO)- Most people understand the importance of getting ranked high on the first page of Google, however it's not as easy getting there. One of the best ways to gain an high ranking on Google would be with a blog and posting quality content daily. Remember to do your keyword research and target keywords that aren't too competitive and you should be able to rank on page one of Google for most searches.
Video Marketing- This method of marketing is often over looked yet its one of the best ways of how to increase website traffic. The main video sharing site is YouTube and Google loves YouTube as it's owned by Google. It's very easy to get on page one of Google with video marketing, again I recommend uploading one video per day. You can also upload to video submission sites which will upload to all the best video sharing sites which will boost your traffic.
Ignite Social Media- This form of marketing is growing massively Facebook, Twitter, MySpace, Flickr, and YouTube are now some of the most viewed sites online. The best way to increase website traffic is posting content in places your target market spends most of the time. One word of warning with social media its design in business is to build relationships with prospects not spam people. If you stick to these rules you will get plenty of free targeted traffic from social media, again consistency is the key here. The three above methods in my opinion are the best ways to get free traffic to your website. If you set yourself a daily plan of action and implement the three methods above daily you will start to build a lot of quality targeted traffic. The reason I rate the above methods so high is because its traffic is for life unlike pay per click and other paid forms of advertising. Once you upload a video or write a blog post it will continue to bring traffic in year after year at no cost to you. I hope this article as answered your question: how to increase website traffic?

So how much rank is good and how much is bad?

Basically, the higher your page rank is, the more the search engines will favor the text on your site when people search them for those words. (It's actually a lot more than just that but for the purposes of this example, it's close enough). Obviously, you should have as high a page rank on your site as possible with 10 being the highest you get. Generally, anything above a 3 or a 4 is considered good. A page rank above 6 is very good and 7 or 8 is exceptional.

It is important to understand that page rank is NOT linear but logarithmic. (Actually only Google knows the real formula as it is a closely guarded secret). It works something like this:

Page Rank Actual ranking
0
Unranked No one has ever heard of you.
All sites begin here
1 very low
2 very low
3 low in top 100,000,000
4 moderate in top 10,000,000
5 In the top 1,000,000
6 In the top 100,000
7 In the top 10,000
8 In the top 1,000
9 In the top 100
10 One of the top 10 sites period!

From the above, you can see that there is a vast difference between page rank 3 and 4 or between 4 and 5. As your site moves up in rank, so the competition becomes more fierce. For example, if you have a page rank of 6 you may be one of the top 100,000 sites. To get to a rank of 7, you need to be one of the top 10,000 sites. To have a page rank of 8 would mean you are one of the top 1,000 sites (in the whole world remember) - a huge difference.

Review of the Super Affiliate Hand Book Real Cash Flow

One of the most common questions you ask is, “How should I get started making money online?” Implied in the question is a story that happens far too often: A person new to the world of making money online gets sucked into any number of scams out there, from blatant take-your-money-and-run scams to buying info products that promise zillions of dollars and just don’t work. That’s why, from when I first started erica.biz, I made a commitment to only promote products that are actually worth it on this site.
And there are surprisingly few of them. I am happy to say, however, that Rosalind Gardner’s Super Affiliate Handbook makes the cut.
The Super Affiliate Handbook is a meaty 211 pages, complete with screenshots, and it guides you step by step through the process of selling other companies’ products to make money online.

Does Rosalind Have Actual Proof of Her Earnings?

Most “make money online” products show pictures of a glitzy lifestyle and big checks. However, these pictures are pretty easy to fake (and many of them, unfortunately, are faked.) One thing I look for when looking at “make money online” products is: Is there proof that the person creating the product has real income to back up his or her claims?
One of my favorite things about Rosalind is that she goes out of her way to verify her income. For instance, she regularly posts videos on her website showing checks she has received. Unlike the “Make Zillions In 10 Days!” headlines, Rosalind is the real deal. Her total income from affiliate sales is in the hundreds of thousands of dollars a year; in fact, the book was originally published with the title “The Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People’s Stuff Online.”

What Is Affiliate Marketing?

So, how exactly does Rosalind make so much money? The basic outline of her business model is this: She sets up websites, delivers good content, and promotes products on them. She mostly promotes other companies’ products, and when someone clicks through her website and buys the product, she earns a percentage of the sale. This is known as “affiliate marketing”–where you, as an affiliate, earn a commission for every sale you make of someone else’s product.
The Super Affiliate Handbook starts out with a look at being an affiliate vs. other types of businesses, such as becoming a distributor. You can sell just about anything online to make money–from books on Amazon.com to dating site memberships to web hosting. Most affiliate programs are free for you to join, making this a low-risk option for getting started. And since you don’t have to hold inventory, you don’t have to buy a bunch of products up front and then try to pawn them off on your friends and relatives.
Affiliate marketing is great for those of you who are looking to earn extra income from home, as well, since pretty much all you need is an Internet connection and a computer to make money. It’s perfect for stay-at-home moms and dads, college students, retired folks, and people looking to quit their jobs or who just want to earn a few extra dollars a month.

Rosalind’s Affiliate Sites: What Do They Look Like?

On page 14, Rosalind shows off a website she has developed to sell affiliate products. (This is another thing I love about her book: actual examples of real sites–not cheesy blinking red text crap sites–that she created to make money.)
The site she shows is a blog in the travel industry, and she points out the reader’s problem and how her blog post solves it. Then she explains how to set up an affiliate link. The book is designed so even the biggest technophobe can do something similar. Rosalind points out that she isn’t a tech whiz, either!
Starting on page 19, she reviews the tools she uses to manage her affiliate business. I wouldn’t necessarily agree with some of the tools she picks (she uses Eudora as her email client–I vastly prefer Gmail, or its counterpart Google Apps for Your Domain), but it’s still helpful to get this birds-eye view of her business.

How to Find a Niche That Will Make You Money

On page 26, the real meat starts: Rosalind drills down into how to find a profitable niche. Not every topic you might like to write about will actually make you money. Sure, you could write about an obscure topic, but you won’t be successful with it unless there are people searching about it and there is something for them to buy in it! Here, Rosalind takes you by the hand and shows you her method of finding niches that you can actually sell products in.
Next, it’s time to evaluate your competition. Rosalind reviews two free tools that will help you see what competitors are out there (I use one of them every day!) She then shows a dead simple way to find affiliate products in your niche…I love this particular trick.

Getting Your Site Online (Even If You’re Not a Techie)

On page 43, it’s time to get started building your site. Rosalind shows you how to set up a web hosting account and install WordPress so you can easily create a website. (Of course, if you’re just getting started, you can have my expert staff do all this via my Blog Setup site.) She also reveals a critical mistake many marketers make when they get started; don’t fall into this trap!
Then, it’s on to building content for your site. Don’t worry–it’s not as hard as it may seem. Rosalind gets you started with 10 headline templates and some recommendations to help convert more of your visitors to buyers. She even walks you through the process of hiring an article writer (something I’ve done as well for some niche sites I run–it’s well worth it if you don’t want to write.)

Making Some Money!

Okay, ready to make some money? That’s what the next section is all about! Rosalind gets you familiar with Google AdSense, which allows you to easily put ads on your blog. Then she introduces you to affiliate networks, which allow advertisers to connect with “publishers” (you’re a publisher now!) She shows you how to find matching products and sign up for their affiliate programs. She gives you twenty different questions to ask of every affiliate program to ensure that you will get paid. Finally, she walks you through setting up an Amazon.com affiliate account so you can sell every product that Amazon carries and make a commission on it.
The next step is to build traffic to your site. Rosalind walks you through 31 different ways to market your website!
She shows you how to set up a Google AdWords account so you can advertise on Google’s search engine and drive targeted traffic to your site, how to write articles that link back to your site, how to set up an opt-in email list, and even how to set up profiles on relevant forums and blogs and comment on them.
A word of caution here: She mentions eBay ads, but eBay’s digitally delivered goods policy no longer allows eBay users to run auctions for digital products. Digital goods must now be in their “classified ads” section, which doesn’t get a lot of traffic. I let Rosalind know about this. I’m also hoping that she will cover Facebook ads in the next version of the handbook. Still, this is an excellent overview of the various ways to get traffic to your site.

Turning Your Site Into a Business

Next, Rosalind covers some daily, monthly, and yearly tasks you can do for your sites. As you start making money, you can reinvest your profits in hiring people to take care of some of these tasks, but when you start, you can do these on your own.
I really like her section covering “How to Negotiate a Commission Increase”. Believe it or not, companies will often reward those who refer lots of happy customers to them…but you have to ask. Rosalind covers this neatly with examples.
The final section is on how to deal with the inevitable problems that come up: Your site is rejected as an affiliate; people steal your content; an affiliate program doesn’t pay you. These issues do come up, and I appreciate Rosalind covering them so extensively.
Though Rosalind makes huge amounts of money online, her method isn’t effortless. But as someone who has made 5 figures in a single month, I gotta say, when you get the check in the mail, it’s worth it.

Is This Book Worth Investing In?

Overall, Rosalind Gardner’s Super Affiliate Handbook is an excellent resource for those who are getting started with affiliate marketing. If you want to learn how to really make money online and get started without a lot of money, definitely invest in a copy of her guide. It’s one of the most comprehensive resources I have ever seen, and it’s updated frequently.
The Super Affiliate Handbook is well worth it as an “overview” guide if you’re getting started making money online, and if you have a site but haven’t made money with it, the traffic tips are great. I recommend it in both these cases.
If you already have a blog and are making over $1,000 per month in affiliate commissions, you can probably skip this. But if you’re not there yet, this book will help you along the way. There is a full 60-day money-back guarantee, so feel confident in placing your order today.

Claim your own copy of Rosalind Gardner’s Super Affiliate Handbook now!

Best Affiliate Marketing Programs.

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Frugal Living. How to save your Money!

Today, we are living in tough times. The entire global economy is on a downswing and we must do what we can to save our money as much and as early as possible even if it wants us to "force" ourselves for doing it. Indeed, it's hard to change the whole picture individually, we should at least take a grip of our own priorities and bring a change now to ensure the security of our own family with frugal living.

Here are some major steps you can take in order to learn how to save your money.
1-FOCUS ON SPENDING
I-Write down every penny you spend on a daily basis and regularly so that you can see and check what, where and what you are spending your money on.

II-Get rid of what you don't need, wander around your home, search and choose the things that you don't need, sell them.

III-Refinance the mortgage on your home to decrease your house payments by several hundred dollars.

IV-Cut back on entertainment expenses. For example, instead of purchasing your favorite DVD, you can either look online for used versions or rent the movie. You can do the same with music and video games.

V-Educate your kids about how to save money. Teach them to understand the importance of money and the influence it will have on their future lives.

2- DEPOSIT AT BANK
I-Open a saving account and determine how you will be saving everyday, month, quarter, mid year and every year and you will be well-prepared and equipped economically, especially when unseen circumstances arise.

II-You can ask your employer to put at least 10% of payment into a high interest bank account, after a while you won't miss it.

III-You can think of putting your funds into a term deposit to keep them there for several months and not withdrawing.

IV-If your life partner is a good saver, you can ask him / her to open a personal bank account where you can deposit and secure your money without having your own access to it.

V-Using an interest-based current account will give you an advantage of withdrawing with cheques or ATM. You will have to always leave some balance in the account daily and it will yield interest.

3- GET DISCOUNTS
I-Get the best discounts on the things you buy and need to buy so that you do not over pay and you are satisfied with your purchase.

II-Look for freebies, rent instead of buying and buy things in bulk, use recycle papers and look for used good off the internet.

III-Utilize package deals on cable, internet, and phone from cable companies at a discounted rate.

IV-Clipping and using coupons is a great way to save money on everyday expenses. Coupons are abundant through local newspapers and the mail and are very easy to collect, and you can really get quite a few fairly quick.

V-During shopping, get benefit of various consumer offers and sales.g. buy one get one free. For grocery shopping, check if you can search for some big whole sales stores instead of making expensive purchases at typical retail shops.

4-SAVE ENERGY AND FUEL
I-You can cut-down your electricity bill by switching off the unused lights or adjusting the temperature settings of your refrigerator. Use fluorescent light bulbs in your house. Only use the dishwasher when it is full.

II-Think of replacing your old appliances with energy-saving devices which carry labels being an energy saver.

III-If you insulate your home, it will reduce the cost of heating and cooling.

IV-If you're a homeowner, consider converting over to a gas water heater. They are very efficient and hence will help you save your money over a course of time.

V-Save gasoline for your automobile by check tires regularly, accelerating and decelerating slowly while running and removing unnecessary weight. Keep filters/converters clean and if possible, try to keep windows and sunroofs closed especially at high speeds.

5-INVEST WISELY
I-You can lend money to financial institutions for a specified time so that, later, your money can be repayed to you with interest. A lot of investing options are available nowadays, such as bonds, insurances, stocks, etc.

II-Refrain from being in debt and manage your investment plans successfully. Refrain from debts that involve high interest rates.

III-If you prefer a long term saving option, the insured account of money markets can be your choice. As it is for a long time period, the financial institute offers a good interest rate.

IV-You can also invest your money in collectibles and other items that will grow in value over time. You know that they are going to grow, so you hold on to them until the time comes that you need to sell them.

V-Don't forget to concentrate on the basic investment areas.g. stock market, share market, real estate, business, partnerships, joint ventures etc. Choose an option that suits you the best.

Summing up, if you know the right ways, it is easy to make money. With little imagination, creativity and self-discipline, you can help yourself in holding your hard-earned money to a great extent. Frugal living will make a huge differences in your bank account!